Why Americans Are Choosing Cape Town As Their Next Travel Destination

Recently, Cape Town was voted the top tourist destination for 2023, an accolade awarded by the prestigious Global Travel Awards. What catapulted Cape Town to the pinnacle of global tourism last year?

Let’s delve into some of the statistics and factors that have shaped this unique South African city into the world’s premier travel destination.

We dissect the reasons why Cape Town has been a firm favourite for American travellers:

One of the most significant perks for Americans traveling to Cape Town is the favourable exchange rate. The South African Rand (ZAR) often trades at a much lower value against the US Dollar (USD), making Cape Town an affordable luxury destination. This means dining out, accommodations, and activities cost a fraction of what they would back in the States.

Another appealing factor is the high level of English proficiency in South Africa. The World Economic Forum ranks South Africa 6th in the world for English language skills, ensuring that language barriers are minimal for American travellers. This ease of communication not only makes navigating the city simpler but also allows for deeper connections with locals.

Cape Town’s complex history and cultural diversity are also major draws. The city’s history as a Dutch and then British colony, followed by its years under apartheid, resonate with those interested in world history. Museums like the District Six Museum and the Apartheid Museum offer profound insights into the country’s past and give a deep understanding of the local communities and the hardship they faced during the struggle.

For anybody with an appreciation for the outdoors, Cape Town is the ultimate paradise. With the city nestled between the iconic Table Mountain and the vast Atlantic Ocean. Hiking Table Mountain or taking the cable car to its summit offers mind blowing views. You cannot fathom the magnitude and majesty the mountain commands forth.  Not to mention Cape Town’s beaches are renowned for their beauty and surfing opportunities, with Big Bay and Muizenberg being top hotspots for surfers, further detailed in a blog post of its own in more detail here.

The increase in direct flights from major US cities to Cape Town has also boosted its appeal. Airlines like United Airlines have initiated non-stop flights from Newark to Cape Town, reducing travel time and making the city more accessible to American tourists.

Cape Town serves as a gateway to some of the world’s most renowned wildlife reserves. The Kruger National Park, a 2hr flight away, offers an unforgettable safari experience, bringing you up close with the famous Big Five.  Top resorts provide unimaginable yet safe encounters with a vast array of wild animals.

The natural splendour of Cape Town is unparalleled. Table Mountain, one of the New7Wonders of Nature, offers breath-taking views and hiking experiences. According to the official Table Mountain website, the mountain attracts about 1 million visitors annually. Additionally, Cape Town’s beaches, from the popular Camps Bay to the serene Noordhoek, are renowned for their picturesque landscapes and diverse marine life.

Cape Town’s culinary scene has been a major draw for tourists. With its unique blend of African, Asian, and European influences, the city offers an eclectic dining experience. The Test Kitchen, ranked 44th in the World’s 50 Best Restaurants in 2019, is just one example of the culinary excellence that the city boasts.

The city’s tourism infrastructure has played a significant role in its popularity. Cape Town International Airport, awarded Africa’s Leading Airport at the 2020 World Travel Awards, serves as a welcoming gateway to the city. Additionally, the well-established network of hotels, ranging from luxury to budget-friendly, caters to a wide spectrum of travellers. This enables a wide range of travellers to visit the Mother City.

Cape Town has made a pledge to sustainable tourism. Although known for its stunning landscapes and rich cultural tapestry, Cape Town has become a leader in sustainable tourism, recognizing the need to preserve its unique environment and diverse heritage. The city’s approach to sustainable tourism focuses on minimizing environmental impact, promoting social responsibility, and ensuring economic benefits for local communities.

Efforts to improve safety and accessibility in the city have not gone unnoticed. Enhanced security measures in tourist areas and improved public transportation systems have made exploring the city more convenient and safer for visitors.

The city is also emerging as a hub for arts and innovation. The Zeitz Museum of Contemporary Art Africa (MOCAA) and the annual Design Indaba are examples of platforms that have put Cape Town on the map as a centre for African art and design.

Cape Town’s shift towards Eco-Friendly City Initiatives such as water conservation.  Following a severe drought, Cape Town implemented significant water-saving measures that have become a model for sustainable water usage worldwide. Tourists are encouraged to be mindful of their water usage, with many hotels and restaurants actively promoting water conservation practices.

With a drive towards green spaces and biodiversity, the city maintains numerous dense green spaces.  Kirstenbosch National Botanical Garden, which offers recreational areas for visitors whilst playing a crucial role in preserving and maintaining local flora and fauna for future visitors.

Cape Town’s allure lies in its unique blend of affordability, ease of communication, rich history, natural beauty, culinary delights, accessibility, and unforgettable wildlife experiences.

Cape Town being awarded the Top Tourist Destination of 2023 comes as no surprise.

This city promises diverse experiences and delivers them with a unique flair, rightfully earning its place as a jewel in the crown of global travel destinations.  Promising adventure, no matter what walk of life you come from and your religious, cultural or ethnic background, the city welcomes you!

Cape Town is a top travel destination for Americans seeking both the comforts of home and the thrill of the unknown. A travel experience that is soul moving, deeply profound and one you are sure to repeat and share.

About Century City Hotels

Whether you’re visiting the city for business or pleasure – or both – we offer exceptional Cape Town hotel accommodation and service, conveniently located and within easy reach of the Mother City’s top attractions.